Saturday, May 21, 2011

6 Search Engine Optimization Mistakes to Avoid

Many people who are just starting an internet marketing business have very basic knowledge of search engine optimization (SEO) techniques.Beginners want their sites to rank well in the search engines without realizing their sites might be the problem.This article presents 6 SEO mistakes to avoid.

1.  Frames – Many web pages are formatted using frames, especially if a novice page builder built them.Frames cause problems for search engines because the content in the frames is not easy to track.Search engines cannot distinguish which frame contains the main content.

2.  Flash – A lot of websites use Flash to make their sites stand out.This might look good, but in terms of SEO, it means nothing.  Search engines cannot read Flash files, so you should avoid using Flash unless you are certain that your website can generate massive traffic by word of mouth.

3.  Keyword Stuffing – Using too many keywords on your website can have a negative effect on your page ranking.  If search engines find too many keywords, they will assume that your page is being spammed or that your page is bot created.Search engines want unique content.

4.Keyword Hiding – This is related to keyword stuffing.  Attempting to make keywords that are colored the same as your background, and effectively “hiding” them, will cause the search engines to downgrade your page ranking.Again, this is because search engines see spam.Search engines do not like to be tricked.

5.  Text Inside Images – Sometimes marketers post images with a caption that is already embedded into the image.It is better to post the image separately from the caption.  The reason is that search engines use something called “spiders” to extract information from your web page.  These spiders, however, will assume that any text that is embedded into an image is simply part of the image and simply ignore the text altogether.  If the caption is written as separate HTML, the spiders will read that caption and include it for SEO purposes.

6.  Javascript Links – If you use links on your side, you need to make sure to use simple HTML links instead of Javascript controlled links. Spiders will extract information from those links to be included for page ranking.

When an internet marketer is just starting out, search engine optimization can be a daunting challenge.  By taking these mistakes into account, however, an internet marketer can be confident that he or she is getting a good start.Avoiding these mistakes as well as implementing other SEO techniques will cause your page to be ranked in no time.
If you found this article helpful, you can find many more step-by-step videos at:

The author, Dean Lee,  is a member of Maverick Money Makers, a club where he is learning to make over $4000/mo.  You can join too by visiting

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TEN SEO Tips to Increase Traffic To Your Web Site

If you have a website you want to get noticed, you know you have to do a little search engine optimization to get it done. Here are 10 easy and quick tips to help you raise your standings on the Google or Yahoo search engine results list.
Tip 1 – Be Listed On More Search Engines
While the more popular search engines like Google and Yahoo are bound to be the ones that get you noticed, there are many more search engines out on the Internet including Excite, Lycos, Dogpile, Metacrawler, etc. Utilize them and if you don’t know how to do it yourself, seek out services that can help you for free.
Tip 2 – Be Listed In More Directories
Like search engines, there are all sorts of directories that can help you get noticed. Utilize them and be sure to seek sites with higher pagerank directories such
Tip 3 – Clean Up Your Site
Be sure that any links you have listed on your website work and that you clean up any html blunders. The reason for this is that you want bots who check your website to find it free of errors. Utilize and have an actual person check it over.
Tip 4 – Adding More Links
Be sure you add more “relevant” links to your site. Be sure that the link you use is on the same pagerank as yours.
Tip 5 – Get Descriptive, Get Keyword Rich
Be sure to use a name that’s going to get you noticed and utilize keywords that are relevant to your website content. Don’t just name your page “new page 1.html”. You are not going to get very far with it.
Tip 6 – Title Tags
When you do title tags, you have up to 100 characters so throw in keywords to it.
Tip 7 – ALT Tags
Anytime you have pictures going on your website, you’ll need ALT tags. Make sure they are describing the picture well and are rich in keywords so that search engines will pick them up.
Tip 8 – Redo Your URL Tag (anchor tag)
When you have a good URL (or anchor) tag, you can enforce your message and the content on your website. Be sure you put keywords into your site because your anchor tag will reinforce them too. (Anchor tags are the text that’s located between http: and /.)
Tip 9 – Post In Forums
If you want to get your website noticed, use your signature along with the website address in posted forums. Not only do you get noticed with your one-way link but you also help others too in the post.
Tip 10 – Put In a Sitemap
Sometimes you may have a lot to convey. Add in a text sitemap to make it easier for the bots to maneuver through. Remember that they don’t always see flash, java, etc. so sitemaps are a wonderful way for this issue.
When you spend 15 to 20 minutes on your website every other day, you can improve our website status in no time.

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Why You Need Good SEO Terms for High Page Rankings

In order to understand the full meaning of SEO ranking an uninitiate in Internet working principles should define SEO and page ranking. On the one hand, SEO, or search engine optimization is the art or the science of making a web site interesting and attractive to search engines, to put it in the simplest of terms. Otherwise, SEO refers to an extremely large range of tactics, strategies, tools and softwares that one can lose track of in the maze. On the other hand, page ranking represents the estimation of the page value or importance, performed by the search engine on the basis of the optimization we’ve mentioned above.
The web site receives the SEO ranking by the appreciation or the analysis of the keywords and relevant links operated by the search engine. However, the SEO ranking is normally considered a rather poor indicator of the page performance, since its rates depend on a large sum of factors. The basis of the process at the end of which you receive a relevance index starts with the key-phrases an Internet user types in the search box of the engine. The search engine looks at content and thus it categorizes the web page to a certain domain, and afterwards relies on this item of information to determine the page accuracy for a specific keyword search.
SEO ranking or the page rank stands for the Google form of perception for the quality and the credibility of a certain page. The ranking is shown in numbers from 0 to 10, and the above mentioned relevance becomes the only factor that separates two competitors with the same SEO ranking. The page that has the most relevant content for the keyword typed in the search engine will appear first on the search engine result page. Therefore, content quality is strongly emphasized by web masters when working on the optimization of a site.
Even if lots of theories have been formulated about the way Google analyzes SEO ranking, there is one unanimous opinion about the importance of the links. Thus, the more the links, the higher the SEO ranking. The value of the rank comes from credible sites linking to your page; thus, the site will get more points with quality credible web pages displaying your link than with less serious ones. If you have a link on a site ranked 10, it will value more than a link from a page ranked 4.

Hit the others with powerful tool of Internet Marketing

The internet advertising is measured to be the most strong tool to strike the others. you definitely require a decent internet promotion design in order to right compete with the others. If you make a fool proof internet promotion schedule then you would be saved from getting frustrated and do not have to get troubled gratuitously. The harms would be due to any sort of mistake done on your part for selection of your idea or in its completing. In the present day and age there are various sorts of internet promotion help providers in the market and many more are expected to insert themselves into the pitch of internet marketing. If you crave to be in a position that can earn you more and more yield, then the internet marketing is the greatest alternate that you can opt for.
If you are very aware organization person, then inventing an internet promotion strategy is just a piece of cake for you. if you want to make a fool proof design of internet promotion then you should study each characteristic of it. if you don’t want to sit unoccupied, then you can invent much better plans in context to the internet advertising and you can also earn more earnings. While making a proposal you should also consider your curiosities so that you can frame up something more fruitful due to it.
While you work on any endeavor you should not forget to set a specific deadline into it and also follow it religiously. Timelines are the most significant features in your projects. you should not complex any assignment pointlessly if you can end it in lesser time. there is an assortment of duties in the scheme of the internet advertising which are very rough, but if you dedicate your labors and time, you can conclude them easily. The main grounds that would lead you towards triumph are your grit and scheming.
However, it is mostly advised to consult an online advertising company that provides online marketing services.
supports availed from the internet marketing advisor are always a excellent option. various companies nowadays, are availing the SEO marketing because it proves to be very fitting for reaching towards your victory. Search Engine Optimization can be useful for your company also, if proper service providers are approached.

Three Ways To Win “Prospective” Clients

When you are a business or personal coach, it can be difficult to attract clients because they don’t know who you are and they only way they can do this is to work with you. It’s what many people refer to as a catch-22. This catch-22 makes cold calling or ads impossible to do. It’s this challenge of getting people to trust you with their business that frustrates new coaches in the market. How can they make their mark on the world? Actually, there are three ways this can be done.
  • Tip Number 1 – How To Write Website Copy To Attract Clients
When you start to write copy, you want it to relate somehow to the “prospective” clients. You know that each person wants something out of life including monetary happiness as well as lifestyle happiness. If you have any case studies from other clients you have helped, it is in your best interest to “brag” about your abilities to these “prospective” clients. Show written examples and explain in “plain” language what you offer and what services you can provide. When you do this, you give the “prospective” client a general idea about who you are and why they should work with you.
  • Tip Number 2 – Giving Some For Free
Create yourself a report on a topic that is geared toward your “potential” client and make it relate to their senses in some way. Afterward, you want this report to be available for them to download from your website. This strategy works for five different reasons:
- Everybody likes to get free things. They’ll jump at the chance to get your free offering.
- Once you’ve created your free item, it starts to spread like wildfire… a form of Internet marketing.
- It informs the “prospective” client that you know why they are visiting your website ad how you can help them.
- People who come to your website allow you to touch base and build up your clientele.
- Clients can refer “potential” clients to your site.
  • Tip Number 3 – Online Assessments For Free
Another way to grab more clients to your website is to offer free assessments. This means you’ll need to create a list of questions, which then your visitor will need to answer. This helps them and helps you because then they see how you work. Based on their responses, you can see which “prospective” clients have needs that are strong and target your efforts on them so you can increase your bottom line.
The overall idea is to gain their trust and build a relationship with them so that they will use your services or purchase you product.

SEO vs. Internet Marketing: Which One Gets You Noticed Quicker With Search Engines

Is search engine optimization a waste of time? How about obtaining reciprocal links on your website? These are very common ways to get information out about your website and all the information that’s in it.  However, is it the best way to spend your time? Should you bother with search engine optimization or getting reciprocal links?
Reciprocal linking has always been thought as the end all/be all to getting high search engine rankings. Software geared toward this method is heavily marketed.  It’s not uncommon to find search engine positioning software being marketed. By now, you have heard of keyword density. For many SEO folks, it is the end all/be all to getting high on search engine lists.
However, there is a more practical way to get out the information about your website and content. It’s called marketing; more specifically, Internet-marketing. The most important thing you need to know about Internet marketing to do good for your business is to know what your market is. For instance, search engines are a huge part of Internet marketing. The three well-known search engines out on the Internet are Google, Yahoo and MSN with Google taking the lead.
Many may see that reciprocal linking as a spammer’s zone and that Google doesn’t rank these websites that use it as high as other websites. You could buy links but would this actually help anything? Does a site get ranked higher just because the administrator was able to purchase links? Does all this work?
What search engines want is to give the best websites a high ranking for those who use a certain search term. These search engines, it seems, will start weeding out blog spam, fake link building, search engine optimization and more.
So what do search engines look for when they want to rank websites? Here’s an example of what one Internet user did to find out for sure. For starters, the administrator created two brand new websites. One website had no SEO done to it whatsoever. Would the search engines can it? Actually, within 12 months, it ranked quite high on each of the three search engines mentioned above. It seems it takes time for a site to get really ranked by search engines.
Keep in mind that this site is still early in the makings and according to the administrator… SEO is much simpler than experts would like users to think it is. This administrator has only made one change, which was to change over the website to a content rich site, allowing any search engine robot to easily maneuver through it.
Does SEO software help to get ahead on the search engine ranking list? While they do help, there is a chance that one or all search engines will blacklist it and then everything you’ve done has been a big waste of time. By just writing content, you could just get further ahead… this is basic Internet marketing.

Five Tactics To Choose A Perfect Website Domain Name

When people are trying to come up with a domain name, they may run across names that have already been taken. They usually jump to the conclusion that the best domain names are already in use. The Internet is so vast so that statement isn’t true. You can still think of alluring, unique domain names that will catch a person’s attention. Listed below are five tactics you can use to get your next domain name.
  • Tactic 1 – Focus on End Results
Sometimes you can come up with a unique name by just thinking of the projected end result for your visitor. Think about what kind of experience they will have at the end of any transaction. From there, you can give your domain name a bit of uniqueness.
  • Tactic 2 – Make Use of Puns
Put together a list of keywords that describe the kind of site you are creating. Afterward, read each one aloud. Then put each keyword together with another and see if it sounds good. There are not many kinds of these sites but they do work to catch a person’s attention. One such example of a site is Sitesfaction.
  • Tactic 3 – Utilize The Slang
Slang on the World Wide Web can be used quite wisely as a domain name. It’s important you use your imagination and come up with a list of slang words that could possibly be used as a domain name. For instance, if you have a toy store you want to open online, you can use A name like this plays on slang and let’s people know who you are. Make sure that any name you choose sounds good to the ear.
  • Tactic 4 – Utilize Symbolisms
If you are on a certain genre, utilize that to come up with your domain name. For instance, you have horror books or creating an online community horror game, you can come up with all kinds of names that play off that genre symbolism.
  • Tactic 5 – Use Real Words Differently
Try to think of real words and come up with another way to write them. For instance, Google is actually googol, which means the number one when followed by 100 zeroes. If you need help, you can always ask a kid or two what they think would do good for a domain site as they often can think of strange and unique domain names without even realizing it. This is how googol came about: Mathematician Edward Kasner’s nine-year-old nephew termed googol.