Three Ways To Win “Prospective” Clients

When you are a business or personal coach, it can be difficult to attract clients because they don’t know who you are and they only way they can do this is to work with you. It’s what many people refer to as a catch-22. This catch-22 makes cold calling or ads impossible to do. It’s this challenge of getting people to trust you with their business that frustrates new coaches in the market. How can they make their mark on the world? Actually, there are three ways this can be done.

• Tip Number 1 – How To Write Website Copy To Attract Clients

When you start to write copy, you want it to relate somehow to the “prospective” clients. You know that each person wants something out of life including monetary happiness as well as lifestyle happiness. If you have any case studies from other clients you have helped, it is in your best interest to “brag” about your abilities to these “prospective” clients. Show written examples and explain in “plain” language what you offer and what services you can provide. When you do this, you give the “prospective” client a general idea about who you are and why they should work with you.

• Tip Number 2 – Giving Some For Free

Create yourself a report on a topic that is geared toward your “potential” client and make it relate to their senses in some way. Afterward, you want this report to be available for them to download from your website. This strategy works for five different reasons:

- Everybody likes to get free things. They’ll jump at the chance to get your free offering.
- Once you’ve created your free item, it starts to spread like wildfire… a form of Internet marketing.
- It informs the “prospective” client that you know why they are visiting your website ad how you can help them.
- People who come to your website allow you to touch base and build up your clientele.
- Clients can refer “potential” clients to your site.

• Tip Number 3 – Online Assessments For Free

Another way to grab more clients to your website is to offer free assessments. This means you’ll need to create a list of questions, which then your visitor will need to answer. This helps them and helps you because then they see how you work. Based on their responses, you can see which “prospective” clients have needs that are strong and target your efforts on them so you can increase your bottom line.

The overall idea is to gain their trust and build a relationship with them so that they will use your services or purchase you product.