6 Search Engine Optimization Mistakes to Avoid

Many people who are just starting an internet marketing business have very basic knowledge of search engine optimization (SEO) techniques.Beginners want their sites to rank well in the search engines without realizing their sites might be the problem.This article presents 6 SEO mistakes to avoid.

1.  Frames – Many web pages are formatted using frames, especially if a novice page builder built them.Frames cause problems for search engines because the content in the frames is not easy to track.Search engines cannot distinguish which frame contains the main content.

2.  Flash – A lot of websites use Flash to make their sites stand out.This might look good, but in terms of SEO, it means nothing.  Search engines cannot read Flash files, so you should avoid using Flash unless you are certain that your website can generate massive traffic by word of mouth.

3.  Keyword Stuffing – Using too many keywords on your website can have a negative effect on your page ranking.  If search engines find too many keywords, they will assume that your page is being spammed or that your page is bot created.Search engines want unique content.

4.Keyword Hiding – This is related to keyword stuffing.  Attempting to make keywords that are colored the same as your background, and effectively “hiding” them, will cause the search engines to downgrade your page ranking.Again, this is because search engines see spam.Search engines do not like to be tricked.

5.  Text Inside Images – Sometimes marketers post images with a caption that is already embedded into the image.It is better to post the image separately from the caption.  The reason is that search engines use something called “spiders” to extract information from your web page.  These spiders, however, will assume that any text that is embedded into an image is simply part of the image and simply ignore the text altogether.  If the caption is written as separate HTML, the spiders will read that caption and include it for SEO purposes.

6.  Javascript Links – If you use links on your side, you need to make sure to use simple HTML links instead of Javascript controlled links. Spiders will extract information from those links to be included for page ranking.

When an internet marketer is just starting out, search engine optimization can be a daunting challenge.  By taking these mistakes into account, however, an internet marketer can be confident that he or she is getting a good start.Avoiding these mistakes as well as implementing other SEO techniques will cause your page to be ranked in no time.

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The author, Dean Lee,  is a member of Maverick Money Makers, a club where he is learning to make over $4000/mo.  You can join too by visiting http://www.CouchPotatoDollars.com

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