SEO vs. Internet Marketing: Which One Gets You Noticed Quicker With Search Engines

Is search engine optimization a waste of time? How about obtaining reciprocal links on your website? These are very common ways to get information out about your website and all the information that’s in it.  However, is it the best way to spend your time? Should you bother with search engine optimization or getting reciprocal links?

Reciprocal linking has always been thought as the end all/be all to getting high search engine rankings. Software geared toward this method is heavily marketed.  It’s not uncommon to find search engine positioning software being marketed. By now, you have heard of keyword density. For many SEO folks, it is the end all/be all to getting high on search engine lists.

However, there is a more practical way to get out the information about your website and content. It’s called marketing; more specifically, Internet-marketing. The most important thing you need to know about Internet marketing to do good for your business is to know what your market is. For instance, search engines are a huge part of Internet marketing. The three well-known search engines out on the Internet are Google, Yahoo and MSN with Google taking the lead.

Many may see that reciprocal linking as a spammer’s zone and that Google doesn’t rank these websites that use it as high as other websites. You could buy links but would this actually help anything? Does a site get ranked higher just because the administrator was able to purchase links? Does all this work?

What search engines want is to give the best websites a high ranking for those who use a certain search term. These search engines, it seems, will start weeding out blog spam, fake link building, search engine optimization and more.

So what do search engines look for when they want to rank websites? Here’s an example of what one Internet user did to find out for sure. For starters, the administrator created two brand new websites. One website had no SEO done to it whatsoever. Would the search engines can it? Actually, within 12 months, it ranked quite high on each of the three search engines mentioned above. It seems it takes time for a site to get really ranked by search engines.

Keep in mind that this site is still early in the makings and according to the administrator… SEO is much simpler than experts would like users to think it is. This administrator has only made one change, which was to change over the website to a content rich site, allowing any search engine robot to easily maneuver through it.

Does SEO software help to get ahead on the search engine ranking list? While they do help, there is a chance that one or all search engines will blacklist it and then everything you’ve done has been a big waste of time. By just writing content, you could just get further ahead… this is basic Internet marketing.